Our Story

Hidden Trax is a purpose-led startup that strives to champion local businesses, and make quality podcasts along the way.

It’s been quite the rollercoaster ride for our team over the last year or so! Hidden Trax have expanded to a small but mighty team, who are dedicated to seeking out vibrant local voices, exciting projects and passionate business owners. Coupled with a little storytelling magic, we capture the essence of the city through the people who love it the most.


We believe that business should be a force good, and are led by our values at every stage. Promoting a world where local business thrives is our goal. So what have we been up to?


Directed by two young creatives in Edinburgh, Hidden Trax have been busy producing a series of podcasts in tandem with local business owners – helping both residents and visitors learn more about the hidden gems they love. We’re here to help you get off the beaten track, and shop local!


We were also Scottish #EDGE15 semi-finalists and are currently supported by the Creative Informatics Resident Entrepreneurship programme. At Hidden Traxwe believe in collaboration, inclusivity, and investing in the future of our busy cities.


To find out more about our team, just say hi. We’d love to hear from you!


We Stand For...

  • Local business
  • Celebrating communities
  • Sharing stories
  • Sustainable tourism
  • Cities that work for everyone