Our Story


Hidden Trax is an Edinburgh-based startup that strives to champion the local community, and make quality audio podcasts along the way.

With a joint love of travel, the team have vowed to make it easier for visitors to find a meaningful, authentic connections in the city. 

Sick of feeling like a tourist? Then Hidden Trax is for you. No large groups and no expensive fees – as easy as putting on some headphones and having a good ol’ wander, guided by those who really do know best!

Less than a year in, Hidden Trax has expanded to a small but mighty team, who are dedicated to seeking out vibrant local voices, exciting projects and passionate creators. Coupled with a little storytelling magic, we capture the essence of the city through the people who love it the most.

But there is more to our story than simply improving city experiences. 

Hidden Trax celebrates originality, independence and inclusivity. We encourage users to explore on foot where possible, and want to do our bit to help some of the pressures tourism is placing on the world.

A percentage of all profits will be donated to social enterprises working within the local community.

We believe in collaboration, investing in local neighbourhoods, and in protecting the future of our busy cities.


We Stand For...

  • Captivating storytellers
  • Fearless adventurers
  • Small local businesses
  • Independent, flexible strolls
  • Personal content
  • Amazing value for money
  • Sustainable tourism
  • Everyone