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A Hidden Trax Guide: How we found our Creators & became a part of Edinburgh’s creative community

Trying to break into a community in a city the size of Edinburgh can seem a daunting, or difficult task. A year ago, Hidden Trax kickstarted our hunt for local content Creators. We set out to build a community of passionate, engaging, diverse storytellers to produce our podcast adventures. 

But where to start?

Creative Edinburgh

We were incredibly lucky to start with the lovely folk at Creative Edinburgh. A vital organisation in the city, they strive to connect creative people and help them thrive. A special thanks to both Yasmin Sulaiman and Anna Gormezano Marks, who supported Hidden Trax in our early beginnings – making valuable recommendations and joining some dots between ourselves and Creators. 

Our Head of Ops, Kenza, has gone on to use the organisation’s mentorship scheme. This has been a hugely beneficial process that she’d recommend to anyone looking to structure their personal or business growth.

Creative Circles

Through our connections with Creative Edinburgh, we became regular attendees of their monthly Tuesday morning event, Creative Circles – a coffee and cake networking meet-up. We attended the sessions at both Codebase and Custom Lane, and we were even kindly offered the chance to pitch Hidden Trax to the attendees!

Through these mornings, we bagged a host of our Creators, as well as recommendations for great contacts to help us develop our content. We also ate our weight in flapjacks. 

Creative Mornings

Thanks to the entrepreneurial force to behold, Briana Pegado, we were also invited to speak at Edinburgh’s branch of Creative Mornings.

Creative Mornings is a global breakfast lecture series, connecting creatives and hosting inspiring talks along the way.

We were over the moon to get the chance to speak to the Edinburgh members about Hidden Trax at the beautifully reclaimed Old Dr Bells Baths on Great Junction Street. Again, this event led to the recruitment of a handful of new content Creators!

We can’t wait for the next event. 

The List Magazine

Over the Festival, we were lucky enough to produce a four-part series of festival edition podcasts in collaboration with The List Magazine, Scotland’s largest arts and entertainment guide. 

A huge thanks to both Arusa Qureshi, the magazine’s current Editor, and to Gareth K Vile – the theatre editor, for helping facilitate this series.

Gareth’s phenomenal theatre and festival contacts enabled us to bag over ten separate guests, and his interviews covered everything from LGBTQI+ Theatre to the Fringe of Colour movement. 

What a great way to cover the Edinburgh Festival. Here’s to the same next year!


Kenza has been involved with this community radio station – based up at Summerhall – since its conception. The station has rapidly become a pillar in Edinburgh’s music scene, and was another important part of our creative puzzle. 

A big thanks to Jamie Pettinger for his help in broadcasting some of our content on EH-FM, helping us reach a wider audience and promoting Hidden Trax to a valued demographic.


And last, but the opposite of least – we can’t not mention the lovely folk at CodebaseHQ. Being based in this thriving tech & creative hub full of hundreds of innovative startups and creative businesses, has been integral to our growth. We’ve felt welcomed and supported by the entire Codebase Team – as well as the businesses we work alongside.

Thanks for giving us such a vibrant, diverse and inspiring work home! We’d recommend Codebase for anyone looking to break into Edinburgh’s creative or tech communities in a heartbeat.

If you’re looking for any help when it comes to connections in the creative community, and think we could be of help, then please get in touch.

We’ve been inundated with support, and believe in passing it on.

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