Pic - Greg Macvean - 23/07/19 - 07971 826 457 - Free first use pics Launch of Hidden Trax app which is an authentic city guide created and delivered by local legends. Launching first in Edinburgh, discover the best of the city's hidden gems and neighbourhood favourites, as told by locals. The curated podcast tours give the inside scoop, right from the palm of your hand.

Hidden Trax Launch Party

If you happened to be out and about in Edinburgh’s Old Town on Tuesday the 23rd of July, you might have noticed a mighty procession taking the streets by storm. Who were this fabulous bunch, wearing matching t-shirts and having a great time, we hear you ask?

To celebrate the launch of our app, we hosted a walking tour of Edinburgh’s Old Town for 40+ enthusiastic explorers, photographers, bloggers, travel enthusiasts and our passionate local creators. Led by photographer, influencer and tour guide extraordinaire Ian G Black, we stopped at various iconic sites in town and places we feature on our podcast tours.

First stop, The Hub

There was no better place to start the tour than in this iconic venue, towering right next to Edinburgh Castle at the top of the Royal Mile. Originally built to house the General Assembly of the Church of Scotland, the building was curiously never consecrated as a Church, and was later revamped into a performance space for the Edinburgh International Festival. Its spire still remains as the highest point in central Edinburgh today!

Picture: Greg Macvean

We kicked off the festivities with a warm welcome from Ian and a refreshing drink, partnering with the iconic Scottish soft drink brand Bon Accord. Recently revamped by the founder’s great-grandaughter, all of Bon Accord’s drinks are naturally sweetened, but true to the original, still very, very tasty. Where else can you find a rhubarb flavoured soft drink?!

Second stop, Walker Slater

Walking down the iconic Victoria Street, we arrived at our next stop – contemporary Tweed specialist Walker Slater.

Picture: Greg Macvean

Founded in the Scottish Highland town of Laggan in 1989, every item has been designed in house, and the tailors pride themselves in only using natural fibres. A charming combination of sustainability, elegance and history that made it a fitting stop on our tour of the Old Town’s sights.

Picture: Greg Macvean

Third stop, St. Giles Cathedral

St. Giles Cathedral, also known as the High Kirk of Edinburgh, is a prominent feature on the Royal Mile, and the perfect place for a flash mob-style, outdoor yoga session (obviously).

Picture: Greg Macvean

Our app is all about getting people out and about and exploring a city’s nooks and crannies with nothing but their own two feet. What better way to express this than with an outdoor stretch in the sunshine, led by the Lisa from The Movement House – an innovative mixed movement studio and cafe down in Leith.

Picture: Greg Macvean

Lisa left us feeling very zen, and with boxes full of chocolate bites and carrot cafe from The Movement House Cafe, which 👏 were 👏 sensational 👏.

Fourth stop, The Milkman

Straddling the line between Edinburgh’s Old Town and New Town, The Milkman is a delightful combination of old and new. Featured on our ‘Coffee in the City: Southside‘ Trax, the site use to be a traditional sweet shop many years ago, and the original sweet shop’s sign is World Heritage protected. The name comes from the owner’s great grandfather, George Donald, whose silhouette is proudly displayed as the shop’s logo.

Both the drinks and food menu are ethical, sustainable and locally sourced, and we were treated to some excellent coffee and brownies.

Fifth stop, Underground Solu’shn

Conveniently next door to The Milkman is Underground Solu’shn, Edinburgh’s go-to independent record store for over 20 years, and featured on our ‘Record Shops in the Old Town’ Trax.

Picture: Greg Macvean

George – local legend and proud owner – kept these institutional doors open for us, and supplied us with ice-cold beer and fantastic tunes while we wandered amongst the vinyl. As you can probably tell, we enjoyed ourselves! ⁣

Final stop, Brewhemia

We ended the walking tour in style, with a celebration drink and a thank you from our co-founders, John and Donald.

Picture: Greg Macvean

Finally, Glenfiddich ambassador Mark Thompson took the stage, with the most enjoyable and educational whisky tasting experience. Ending in true Scottish fashion, with with a delectable single malt.

Thank you to everyone who came!

Picture: Greg Macvean

We hope you enjoyed yourself and got a taste of what we are about. Thank you to Wonderhouse for organising the event, and carrying our massive posterboard sign (not an easy task in a city famous for its wind).

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